Recent Interviews: Marketing - Branding - Advertising
Do you have a value strategy for luxury shoppers? Pam Danziger joins Jim Blasingame to reveal how to find the right pricing for luxury customer, and how to connect with these buyers.
Facebook is going public, but should you buy it? Gary Moore joins Jim Blasingame to discuss some of the issues that all business have going public, plus the unique issues Facebook faces, and why you should leave this IPO alone.
Will you allow a merchant to scan you for marketing profile purposes? Jack Uldrich joins Jim Blasingame to predict the future of marketing using face recognition technology and how that will be received by the public.
Could city folk become the farmers of the future? Jack Uldrich joins Jim Blasingame to talk about the future of urban farming to take advantage of unused land as a business model, as well as aid the economically disadvantaged.
What should small businesses think about social media? Brian Moran joins Jim Blasingame to reveal the six main reasons a small business pursues a social media strategy and how it can leverage traditional marketing practices.
How do you know if your social media efforts are paying off? Kathy Perry joins Jim Blasingame to report on the new social media analytical tools available to help determine the return on investment.
Should you advertise on social media sites? Kathy Perry joins Jim Blasingame to discuss how small businesses can effectively advertise on social media sites, like Facebook, Twitter, etc.
Using stories to sell your products or services is the opposite of manipulation. Ed Kopf joins Jim Blasingame to discuss the power of using stories to sell your products or services and make customers feel a part of your story.
In today’s marketplace, you don’t find customers, they find you. Brett Clay joins Jim Blasingame to discuss how the Internet has changed customer expectations and how to serve them with content we distribute to them.
Stay relevant with customers by delivering information to them. Brett Clay joins Jim Blasingame with tips on how small businesses stay relevant to customers by creating and delivering online content, including your own and that of others.
